Relaxed Commercial Photographer
In the age of digital media and personal branding, a professional commercial photoshoot is a powerful tool to showcase your personality, skills, and brand. Whether you're an entrepreneur, freelancer, creative professional, or influencer creating a captivating visual representation of yourself is essential in today's competitive landscape. To ensure a successful and visually stunning commercial shoot, careful preparation is key. In this guide, we'll explore how to prepare for your commercial shoot, including the use of props, outfit choices, and picking the perfect locations.
PLAN YOUR PROPS
Props can add depth and personality to your commercial shoot, making it more engaging for your audience. Consider bringing items that reflect your professional life and personal style. Here are some prop ideas:
- Laptop, Diary, and Notebook: Showcase your commitment to your work by including props that symbolise productivity and organisation. Capture candid shots of you brainstorming ideas or working on a project or simply just doing a little bit of admin.
- Favourite Mug: A personalised mug can add a touch of familiarity and warmth to your images. It's a subtle way to convey your preferences and make your shoot feel more authentic. Remember, it doesn't have to be personalised with your branding, it could be a mug in your brand colours or even just have a slogan that represents you. My fave mug to use for my branding shots is my green and pink "hype queen" mug, because THAT IS ME!
DRESS THE PART
Your outfit choices play a crucial role in conveying your personal brand. Bring a variety of outfits to ensure you have diverse looks that cater to different aspects of your professional identity. Consider these options:
- Casual Attire: Include outfits that showcase your relaxed, approachable side. This could be a stylish yet comfortable ensemble that reflects your personality outside of a formal work setting.
- Branded Clothing: If applicable, wear items with your company's logo or branded colours. This helps reinforce your brand identity and creates a cohesive visual narrative.
- Maybe, you are a more corporate business so having a cool ass power suit, could bring the vibe also!
SELECT MEANINGFUL LOCATIONS
Choosing the right locations for your commercial shoot is essential for setting the tone and conveying the right message. Consider the following options:
- Coffee Shop or Office Environment: These environments can provide a relaxed yet professional backdrop for your shoot. Capture moments of you working, sipping coffee, or engaging in casual conversations to add authenticity.
- Airbnb Rentals: If you're looking for a specific aesthetic or vibe, renting an Airbnb can offer a unique and personalised setting. Choose a space that complements your brand and adds an extra layer of visual interest.
- Your own work space, your home office, your studio, your home beauty room. These are amazing areas to make sure you're captured in if you're happy to show these areas off.
- The studio, okay, so my studio is super neutral and cosy and relaxed. It's an amazing backdrop for headshots and also relaxed photos of you in an environment that gives a relaxed and approachable vibe to your photo's.
CONSIDER THE OVERALL VIBE
Think about the overall vibe you want to convey in your commercial shoot. Whether it's professional, creative, or a blend of both, ensure that your outfit choices, props, and locations align with the desired mood. Creating a Pinterest board can help you plan for your shoot!
A well-prepared commercial shoot can be a game-changer in establishing a strong online presence and conveying your brand identity. By carefully selecting props, choosing diverse outfits, and planning meaningful locations, you can create a visually compelling narrative that resonates with your audience. Remember, the key is to authentically showcase who you are and what you represent, leaving a lasting impression on those who encounter your brand.
